ZGrowth Partners Announce Impressive Growth of U.S. Real Estate Brand in Russia

In News by Al Mendoza

April 5, 2016ZGrowth Partners, a fully outsourced international franchise sales and development solution, has released data on the dynamic growth of the first Russian franchise location for Sperry Van Ness International Corp. (SVNIC), a full-service commercial real estate franchisor of the SVN® brand and one of the industry’s most recognized names. ZGrowth facilitated the launch of SVN’s Russian franchise location, operating as SVN/Eastward Property Management, an office that is now going head-to-head with some of the largest names in Moscow region real estate management.

Launched in October 2014, in under two years SVN/Eastward Property Management has accumulated a management portfolio of over 3.8 million square feet of commercial real estate across the Moscow region, including several assets from top Russian and Korean development firms Group PSN, RB Invest, Lotte Rus and Valartis.

With experience in over 75 countries including Russia, ZGrowth facilitated the productive partnership between SVNIC and local expert Marina Velikoretskaya, who serves as General Director of SVN/ Eastward Property Management. Velikoretskaya brings an over 20-year history in Moscow’s facilities management industry previously serving as General Director of Colliers’ Facility Management Division and most recently as Managing Director for Cushman & Wakefield, who recruited her to launch their Russian facility management division.

“With SVN’s reputation and Marina at the helm, the success of SVN’s Russian office is not a surprise,” says ZGrowth Partners EVP Al Mendoza. “Quality partnerships with seasoned industry insiders are an important part of an international strategic plan for expanding brands. Our team at ZGrowth has strong local engagement in communities around the world, providing in-roads to new markets for our clients.”

The combination of ZGrowth’s sales solutions, SVN’s innovative platform and Velikoretskaya’s long-standing expertise has been monumentally successful for the Russian office who has not only grown in management contracts but also in team size, now totaling over 150 employees. The team at SVN/Eastwood Property Management is focusing on the future and looks to expand even further across major Russian markets.

According to a recent report by Ernst & Young, roughly 87% of companies surveyed said Russia was an “attractive” or “very attractive” market for investment properties. Not only is the Moscow market seen as a great opportunity, but it is also one of the biggest suppliers of investors for London, Southern Europe, UAE, Miami and New York.

For more information on ZGrowth Partners and how they can help your brand expand into new burgeoning markets, please visit http://www.zgrowth.com.

For more information on the SVN® brand, visit http://www.svn.com.

About ZGrowth Partners

ZGrowth Partners is a fully outsourced international franchise sales and development solution that partners with great brands to build world-class franchise systems across the globe. The ZGrowth team specializes in managing the franchise sales and development process to efficiently and effectively expand clients’ brands across U.S. and international markets. ZGrowth advisors offer clients more than 100 years of global franchise sales experience, including sales of $100+ million in initial franchise fees and the signing of 1,000+ US franchise agreements and over 200 international Master Franchise Agreements. To learn more about partnering with ZGrowth to expand your brand, visit http://www.zgrowth.com.

About SVN®

Sperry Van Ness International Corp. (SVNIC), a full-service commercial real estate franchisor of the SVN® brand, is one of the industry’s most recognized names based on the annual Lipsey Top Brand Survey. With 200 locations serving over 500 markets, SVN provides sales, leasing, corporate services and property management services to clients across the globe. SVN Advisors also represent clients in auction services, corporate real estate, distressed properties, golf & resort, hospitality, industrial, investment services, land, medical, multifamily, office, retail, self-storage and single tenant investments. All SVN offices are independently owned and operated. For more information, visit http://www.svn.com.