MADabolic, the first and only strength-driven interval training franchise, announces its first gym in the state of California will open at the new Hangar at Skypark in Scotts Valley. Located just outside of Santa Cruz, the location will operate under owner and lifelong fitness enthusiast, Peter Malek.
While Peter has spent his career working as an engineer and even writing a book, he’s also a lifelong athlete with a passion for all things health and fitness and athletic performance. A collegiate crew athlete-turned-triathlete-turned-Crossfitter, Peter found himself drawn to how disruptive MADabolic was in the fitness industry. “Functional training and strength training are at the core of a long-term and sustainable health- and fitness-oriented lifestyle,” shared Peter. “Many other exercise programs can only be tolerated over a short number of years or by a narrow age range. In contrast, MADabolic’s program offers outstanding results and is a repeatable, scalable program that’s truly driven by science and offers a long-term healthy lifestyle by using strength as its foundation.”
“Going into a franchise, you need to really believe in the brand you’re buying into and trust the structure and the processes the company has in place,” said Peter of the franchise experience. “MADabolic’s team has not only developed top-notch programming, but they have also created processes that set up owners for success in their markets. While the state of California has a huge health and fitness scene, MADabolic offers something unique, and MADabolic Santa Cruz will be the first gym of its kind in the area. It’s exciting to be able to bring this concept to market.”
Peter will manage the studio as an owner-operator with the support of three or four trainers on his coaching staff, including a lead trainer. The gym is slated to open in spring 2022.
Rooted in science, MADabolic’s distinctive fat-torching interval system is crafted around intentional work-to-rest ratios, offering a challenging yet scalable workout. The boutique concept attracts the everyday go-getter who prioritizes health and fitness. MADabolic’s uniquely purposeful approach provides unmatched results and offers a strong franchise investment opportunity.
With nearly 50 studios operating or in development, the brand continues to seek qualified franchise prospects with a vested interest in strength- and interval-based training and connections to their local fitness community. For more information about the MADabolic franchise opportunity, please visit https://www.madabolic.com/own-a-madabolic.
