MADabolic, the industry leaders in barbell-free strength and conditioning, is pleased to announce that a lease has been signed to officially welcome MADabolic to Lexington, marking the ownership group’s first of two units in the area. MADabolic Lexington will be owned and operated by duo, Jason Layne and Taylor Johnson.
When it comes to introducing the concept to Lexington, Jason and Taylor see endless opportunity for success. “Lexington is definitely lacking in approachable barbell-free strength concepts,” says Jason. “There seems to be a huge gap between barbell- and cardio-based group fitness. Removing the barbell and implementing MADabolic’s highly structured and scalable model offers Lexington a completely different approach to strength.”
MADabolic Lexington will be located at 1026 Manchester Street, which has emerged as a local hotspot for live music, good eats, and cultural action. “It’s a vibrant area of Lexington and great place to plant the flag and establish the brand’s local presence,” says Rick Del Sontro, MADabolic Brand President.
Initially founded in Charlotte, NC, MADabolic has 110 studios operating or in development in markets across the country.Rooted in science, MADabolic’s distinctive interval system is crafted around intentional work-to-rest ratios, offering a challenging yet scalable workout for a wide range of clients. The boutique concept attracts the everyday go-getter who prioritizes health and fitness.
From a top-notch strength-biased training program to robust operating systems designed to help owners thrive to a team of experts behind the brand, MADabolic provides franchise owners with a blueprint for success in any market. For information about the MADabolic franchise opportunity, please visit https://www.madabolic.com/own-a-madabolic.