MADabolic, the industry leader in barbell-free strength and conditioning, is pleased to announce that a lease has been signed to officially bring MADabolic Madison to the Mad City itself, marking the first of two franchise units owners Adam and Heather Lane will bring to Madison, WI.
As a young, active metro market, Madison is ripe for a fitness offering that applies progressive and functional strength training in a sustainable and approachable way. “The city of Madison is a great fit for our brand as we continue to expand across the center of the country,” notes Rick Del Sontro, Brand President.
“MADabolic’s barbell-free alternative to strength training will stand out in the Madison fitness scene,” comments Adam Lane, Owner of MADabolic Madison. “The concept is built to thrive in markets like this, and we’re thrilled to be opening in such a vibrant hub in Madison.”
MADabolic Madison will be located at 2852 University Avenue, adjacent to Shorewood Hills.
Founded in Charlotte, NC, MADabolic has 112 studios operating or in development in markets across the country.MADabolic’s distinctive interval system is crafted around intentional work-to-rest ratios, offering a challenging yet scalable workout for a wide range of clients. The boutique concept attracts the everyday go-getter who prioritizes health and fitness.
From a top-notch strength-biased training program to robust operating systems designed to help owners thrive to a team of experts behind the brand, MADabolic provides franchise owners with a blueprint for success in any market. For information about the MADabolic franchise opportunity, please visit www.madabolic.com/own-a-madabolic.