MADabolic Raleigh owners Emily and Rob Barton are the first to bring a multi-training floor facility to the brand. Effective Tuesday, October 31, 2023, they will open their doors to offer the Raleigh market not one, but two training floors within a single studio.
Located in Downtown Raleigh at 410 S. Dawson St. and open since December of 2014, the current studio has lingered near max capacity with a healthy membership base and waitlisted classes. “Our classes are rammed, and demand is high,” notes Rob, “so when the neighboring unit in our building became available, the opportunity for expansion was too ripe to pass up.”
The original MADabolic Raleigh training floor is built for 25-person classes. Now, Raleigh locals will have access to an additional 20-person training floor, enabling 410 S. Dawson to accommodate 45 people across two training floors and a spacious shared lobby.
“The scalability of our model easily supports this expansion,” says MADabolic co-Founder and Chief Concept Officer, Brandon Cullen. “Emily and Rob have driven so much growth and brand awareness in the Raleigh market with grit and hard work – I see no two better owners to run with this MADabolic ‘first’.”
Initially founded in Charlotte, NC, MADabolic has 112 studios operating or in development in markets across the country. Rooted in science, MADabolic’s distinctive interval system is crafted around intentional work-to-rest ratios, offering a challenging yet scalable workout for a wide range of clients. The boutique concept attracts the everyday go-getter who prioritizes health and fitness. From a top-notch strength-biased training program to robust operating systems designed to help owners thrive to a team of experts behind the brand, MADabolic provides franchise owners with a blueprint for success in any market. For information about the MADabolic franchise opportunity, please visit https://www.madabolic.com/own-a-madabolic.