MADabolic was recently featured in the September issue of Franchise Consultant Magazine in an article titled, “Adapt, Pivot… Make It Work. In spite of the pandemic, MADabolic continues to grow across the country.”
Since the beginning of the pandemic, MADabolic has signed one five-unit and four single-unit franchise agreements. The article also notes how the fitness franchise pivoted to keep members engaged during the shutdowns and through local re-openings.
“Our model is built to support retention, not volume,” says Co-Founder and Chief Concept Officer Brandon Cullen. “Guaranteeing the six-foot distance was easy for us. We didn’t have to adjust much. Not only will we continue to abide by the six-feet social distancing recommendation, but our training capacity and one-on-one feel will continue to thrive. Quality control and adequate traffic patterns for one-on-one coaching drive our training floor.”
Click here to read the full article in Franchise Consultant Magazine.
